Success stories for E-mail services (traditional and Zimbra)

What reason is behind the mass-mailings of The Body Shop? In the first line, it is to make the public aware of their product line that bears the distinguished „Fair Trade“ label, as well as the necessity to impart the companies ecological values to their customers. The E-Newsletter is the perfect media to communicate this message : It being paper-free and ecologically friendly – one of the primary concerns of The Body Shop. This is duly apparent in their efforts to avoid all forms of PVC packaging materials. Additionally this mass-mailing is only sent to a small target group who have subscribed to this E-Newsletter : namely women between 25 and 35 years of age.

A Reliable „Newsletter“ Partner !

Before The Body Shop sends out their mass-mailings, they always start with a „test-mailing“ when everything operates smoothly and problem-free, the mass-mailing takes place.

Sending multiple tens of thousands of E-mails places a short but heavy burden on a server. webstyle implements high-end server CPU's to carry this load... something that alleviates the worries of a server crash mid-send.

Additionally the reporting services deliver important statistical information about each mass-mailing. Included in this report is a list of addresses that cannot be delivered to , or reasons why the mailing cannot be delivered. Further statistics provide information about which links have been selected with which frequency, in the newsletter, as well as the reception, by end-user, of the letter itself.